The words “tailored” and “custom” are used constantly in menswear marketing, yet they are among the least precise terms in the industry. They sound authoritative, but on their own they tell you almost nothing about how a garment is made, how it fits, or what level of craftsmanship is involved. In practice, these labels can be applied to the full spectrum of offerings - from lightly altered ready-to-wear to made-to-measure programs, and yes, even to fully bespoke work made from scratch for a specific individual.